Magazines Canada, the industry association for the Canadian periodical industry is urging the federal government to re-invest in this important cultural industry. In an article in Marketing Magazine, Magazines Canada references a "'sharp downturn' in ad revenues, rising paper costs and 'destabilizing unilateral decisions' by Canada Post" as the main reasons for recent troubles in the sector.
"Magazines Canada noted that ongoing developments have forced publishers to significantly cut back on discretionary spending, curtail editorial investment, postpone or cancel freelance contracting and lay off staff. The magazine industry contributes $1.5 billion a year into the economy, it said, while creating over 8,000 full-time jobs and “ongoing creative opportunities” for more than 5,000 freelance writers, illustrators and photographers."
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