Yesterday The Ontario Arts Council released its Ontario Arts Engagement Study, a survey and report commissioned from research firm WolfBrown.
Obviously, I'll be studying this report in detail and commenting on the findings in both my work and on this personal blog. I'll start by noting a couple of quick findings that jump off the page and make folks in the OAC Literature Office* very excited indeed:
The report finds that "with respect to individual activities, overall frequency of participation is highest for ‘reading articles in newspapers or magazines’ (94%), ‘watching movies on a computer, TV or DVD’ (94%), ‘listening to music on a local radio station’ (90%), ‘reading paperback or hard cover books for enjoyment’ (88%)..."
Magazines and books holding their own against film and music? The numbers don't lie.
In fact, of the top ten most prevalent arts-related activities in the province that also show high frequency rates (once a week as opposed to once a year) reading in books and magazines occupy two of the top four rankings. This province loves us some reading!
Data for the study was collected through a series of 1,594 telephone interviews of Ontarians in all parts of the province. The interviews were conducted by Ipsos Reid this past May and June.
*For those unaware, I run the Literature Office at the Ontario Arts Council. That's my day job.