Friday, January 22, 2010

brief commercial break

As noted in an earlier posting, Canadian books and magazines are battling a trade deficit in the area of one billion loonies. To put that into perspective, if you were to take Canada's print material trade deficit, in loonies, and start stacking them horizontally at the foot of Yonge Street in Toronto, you'd still be stacking by the time you reached Dryden, Ontario, some 1700 km to the northwest.

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How can you as a Canadian cultural consumer reduce this ridiculous horizontal-stacking load? Simple, buy more Canadian books and magazines. The lower right-hand menus on this very blog (scroll, scroll, keep scrolling... there you are) provide you with an entire province-load of book and magazine links to choose from. Get clicking, get reading.

And when you're ready to crack the wallet, Magazines Canada has an amazing deal for you. Each and every title in the Buy 2 Get 1 Free promo is Canadian, and many of the Ontario arts and culture magazines linked to here are part of the deal.

Fight the cultural trade deficit even more effectively -- keep the first two subscriptions for yourself, and send the third one to a friend or relative outside Canada. I have no idea if that actually makes sense economically, but how can it hurt?

Suddenly I feel like the Slap-Chop guy.

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